Wednesday, 18 October 2006

Survey on Music Download among Teenagers (2006)

2. Survey Result 2.1 Awareness and Attitudes of students towards legal and illegal music file download - 42.8% of the respondents opined that 60% or more of their friends have uploaded/download songs illegally on the net, versus 55.4% of the respondents opined the same in 2005 - 34.3% of the respondents have none of their friend who most often download songs from legitimate sources, versus 41.7% in 2005 - 36.9% of the respondents said they know perfectly on how to get online music legally, 26.5% partly know, 36.9 don’t know, versus 31.5%, 22.7% and 45.6% in 2005 respectively
2.2 Attitudes of Schools towards illegal music download - 75.3% of the respondents opined that they don’t have friends who most often download songs illegally, versus 72.3% in 2005 - 32.1% of the respondents opined that their schools actively publicized to the students to respect copyrights, versus 24.6% in 2005 - 70.7% of the respondents opined that their schools maintain at the same attitude level concerning respecting copyright versus 2005 - 53.6% of the respondents think the schools have taken measures and precautions against the use of schools facilities for illegal music download. 86.3% of the respondents opined that the schools should take measures to prevent students from illegal music download. Among those who know what measures taken by their schools, 76.5% of them think that the measures are effective, results in 2005 are 46%, 84.6% and 67.8% respectively
2.3 Parent’s attitudes towards illegal music download - 36.3% of the respondents opined that their parents have responded to the call for respect of online copyright and have guided them to refrain from illegal download, 71.7% of the respondents opined the similar level was maintained - 89.4% of the respondents opined their parents have not taken any measure in preventing them from conducting illegal music download
2.4 Students’ attitude towards Recording Industry’s actions fighting against online infringement - 83.1% of the respondents are aware of the actions taken by IFPIHKG in fighting against online infringements, including the messages conveyed to the public regarding not to upload/download music illegally. Among which 83% supports the actions, 66.7% said that their views on online infringement has changed, 56.4% opined that the actions are effective in reducing online music infringement. 29.3% of the respondents said that these actions do not change their views on online infringement. 25.2% of the respondents said the actions are ineffective in reducing online music infringement. - 74.7% of the respondents are aware of the civil litigations brought against individual by IFPI HKG year ago. 66.7% of the respondents opined that civil actions are effective way in reducing the number of online music infringement, whereas 20.5% of the respondent opined ineffective. - 83.7% of the respondents believe that one would be identified when he conduct illegal music download, versus 71.2% in 2005 - 62.9% of the respondents believe that Internet Service Providers would disclose the information of the individual who was found conducting illegal music download, versus 41.5% in 2005

1. Survey Objective & Methodology IFPI (HKG) had commissioned the Public Governance Programme of Lingnan University to conduct the survey, aiming at understanding the attitudes and behaviour of Teenagers on Music upload/download on the net.

Date of survey : 4-9 Sept 2006 & 11-12 Sept 2006 Targets :

Form 3 – Form 7 students Number of respondents : 502 pieces Respond rate : 57.5% Results of similar survey conducted in 2005 by the same institution are compared.

2. Survey Result 2.1 Awareness and Attitudes of students towards legal and illegal music file download - 42.8% of the respondents opined that 60% or more of their friends have uploaded/download songs illegally on the net, versus 55.4% of the respondents opined the same in 2005 - 34.3% of the respondents have none of their friend who most often download songs from legitimate sources, versus 41.7% in 2005 - 36.9% of the respondents said they know perfectly on how to get online music legally, 26.5% partly know, 36.9 don’t know, versus 31.5%, 22.7% and 45.6% in 2005 respectively 

2.2 Attitudes of Schools towards illegal music download - 75.3% of the respondents opined that they don’t have friends who most often download songs illegally, versus 72.3% in 2005 - 32.1% of the respondents opined that their schools actively publicized to the students to respect copyrights, versus 24.6% in 2005 - 70.7% of the respondents opined that their schools maintain at the same attitude level concerning respecting copyright versus 2005 - 53.6% of the respondents think the schools have taken measures and precautions against the use of schools facilities for illegal music download. 86.3% of the respondents opined that the schools should take measures to prevent students from illegal music download. Among those who know what measures taken by their schools, 76.5% of them think that the measures are effective, results in 2005 are 46%, 84.6% and 67.8% respectively

2.3 Parent’s attitudes towards illegal music download - 36.3% of the respondents opined that their parents have responded to the call for respect of online copyright and have guided them to refrain from illegal download, 71.7% of the respondents opined the similar level was maintained - 89.4% of the respondents opined their parents have not taken any measure in preventing them from conducting illegal music download

2.4 Students’ attitude towards Recording Industry’s actions fighting against online infringement - 83.1% of the respondents are aware of the actions taken by IFPIHKG in fighting against online infringements, including the messages conveyed to the public regarding not to upload/download music illegally. Among which 83% supports the actions, 66.7% said that their views on online infringement has changed, 56.4% opined that the actions are effective in reducing online music infringement. 29.3% of the respondents said that these actions do not change their views on online infringement. 25.2% of the respondents said the actions are ineffective in reducing online music infringement. - 74.7% of the respondents are aware of the civil litigations brought against individual by IFPI HKG year ago. 66.7% of the respondents opined that civil actions are effective way in reducing the number of online music infringement, whereas 20.5% of the respondent opined ineffective. - 83.7% of the respondents believe that one would be identified when he conduct illegal music download, versus 71.2% in 2005 - 62.9% of the respondents believe that Internet Service Providers would disclose the information of the individual who was found conducting illegal music download, versus 41.5% in 2005